Friday, 2 November 2012

TOURISM DEVELOPMENT

tourism products are

intangeble
varieble
insepreble
perisheble

steps to developing a tourism product

identifiey the product

market perspective
product perspective
developers perspective

identify the need

market research
primary
secondary

identify the necessary resources

physical
human
finacial

identify facilitating and supporting products

core products
supporting products
facilitating products
agumenatative products

marketing and lounching the product

the four ps

product
place
promotion
price

evaluating the potencial for success

conduct a SWOT anylisis
and a PESTEL analysis

implementation

write a business plan
where when how who

 evaluate pruduct constantly

constantly evaluate the product for success

stages of tourism involvement

exploration
involvement
development
consolidation
stagnation
decline
rejuvination

stages of irritation

euphoria
apethy
irritation
antagonism